Most conversations about online healthcare communities focus on the members: How will the community benefit your HCP members? What features do they need? These are crucial questions. But let’s shift the perspective for a moment. Can an online community also support you—the managers and leaders of healthcare associations? Can the right platform help you do your job more effectively?
The answer is yes. Here are seven ways your online healthcare community—specifically, a Sosido online healthcare community—can benefit you as an association manager or leader:
1. Strengthens Member Satisfaction
Yes, this starts with your HCP members, but when you offer a meaningful new benefit, you’re excelling in your role. Sosido is designed exclusively for healthcare professionals, addressing their unique needs. It unites clinician and research members in a single, dynamic community, complete with a cutting-edge discussion forum and automated publication tracking. More than half of Sosido members have been active for over five years, and members consistently rank Sosido as their #1 most-used association resource.
2. Drives Membership Growth
Engaged and satisfied members naturally attract new members. When your association provides valuable resources, members will spread the word. Sosido’s publication features offer a prime opportunity—when a member’s research is showcased, it’s a natural touchpoint to invite their co-authors to join the association and gain the same benefits.
3. Improves Membership Retention and Renewals
Timely membership renewals are a challenge, with many members renewing just before an annual conference to secure registration discounts. Sosido provides year-round value. When a membership lapses, publications are no longer promoted to colleagues—offering a strong incentive for prompt renewal.
4. Delivers Actionable Data
Need a comprehensive list of your members' publications for your bibliometric reports? Sosido provides it. Want insights into the most-discussed articles, prolific publishers, or trending research topics? Sosido tracks all of this, including research volume trends, emerging researchers, journal preferences, and open-access rates.
5. Informs Strategic Decisions
Planning your next webinar series? Identifying speakers for your annual conference? Assessing the impact of research incentive programs? Recognizing first-time publishers? Sosido’s data helps you make informed decisions that align with your members’ interests and association goals.
6. Saves Time and Resources
Sosido automates the heavy lifting, keeping your community fresh, relevant, and engaging with minimal effort from your team. Personalized, continuously updated content keeps members engaged, while robust data reporting simplifies your workflow.
7. Maximizes Cost Efficiency
Sosido integrates seamlessly without requiring changes to your existing infrastructure. There’s no long-term contract, allowing continuous assessment of value. Plus, its cost is a fraction of what it would take to staff a comparable member benefit.
It’s Not Just for Your Members—It’s for You
A Sosido online healthcare community isn’t just an asset for your HCP members—it’s a strategic advantage for your association.
Learn more at www.sosido.com or contact us.